Breakfast - the most important meal of the day Nutrition...

Breakfast is the most essential meal. It breaks the long overnight fast, helping you wake up and get going. (Hark, L. Deen, D. 2007, pg 14). Most importantly eating breakfast helps you to stop feeling hungry later and therefore you will be more alert at school or work as you have consumed energy in food kilojoules to concentrate. There have been numerous studies conducted over the past years, many concluding that breakfast is important for adolescents. Bad habits are extremely hard to break, for example someone who bites their nails finds it very hard to stop. This can be applied to an adolescence diet, if bad habits are created early on in life then it will be hard to break this habit. Therefore, is essential to start good habits of†¦show more content†¦(Gavin, M. 2006). Eating breakfast is essential to aid in a fast metabolism and efficient burning of kilojoules taken in by food and to assist during the major body changes in the adolescent life stage. (www.womenshealthcare topics.com/teen_eating_habits.htm)Girls aged 11-14 and boys aged 12-15 undergo major physical and psychological changes that affect their behaviour and what they need to eat. (Hark, L. Deen, D. 2007, pg 132). The body changes amplify their energy and nutrient needs, due to physiological changes both males and females have different requirements in both these areas respectively. However, only 40% of students were aware of the special nutrients needed during their adolescent years. Most students knew that protein, iron and calcium were some of the essential nutrients needed for adolescents. As they go through these major body changes, adolescents often develop ravenous appetites and it is important that they fill up on nutritious food rather than unhealthy snack foods (The Courier-Mail, Eating Healthy, 2008. pg 40, 41). Girls usually have a rapid period of growth at the onset of puberty, whereas boys grow at their fastest after their sexual development is more advanced. In healthy gir ls, menstruation usually starts about a year after their growth spurt begins, their iron and protein requirements start to increase as do other mineral needs associatedShow MoreRelatedNutrition and Health893 Words   |  4 PagesNutrition and Health Programs tanisha sanders Strayer University ENG 115 Dr. Kirk The Chairman of the state school board has asked you (a consultant on health and wellness), to write an informative piece about the recent changes to the breakfast and lunch program. The information will be used improve nutrition and health. The content will turn into a brochure describing the four major issues: economic situation, special needs, health of the population being served, process and benefitsRead MoreConcept Essay - Eating Healthy1038 Words   |  5 PagesENG - 105 Concept Essay – Importance of Eating Healthy When thinking of the concept of â€Å"eating right† many people think it simply means consuming tasteless foods and useless fruits and vegetables. But eating healthy is much more than that. Eating healthy means more than consuming the recommended fruits and vegetables, but it also means having a balanced diet that is right for the body; for eating healthy is not one size fits all. By eating healthy, people are able to: supply their bodies withRead MoreA Healthy Constitution And Food For Thought981 Words   |  4 PagesIn the essays, A Healthy Constitution and Food for Thought (and for Credit), the authors deliberate the troubles in today’s society with over processed and unhealthy foods. A Healthy Constitution reminds us of the economics classes that were taught several years ago and the many opportunities it provided to learn about home-cooked and fresh meals instead of driving through a drive-thru to order a processed cheeseburger. The essay Food for Thought (and f or Credit) is also based in a school settingRead MoreCausal Analysis Essay : Childhood Obesity913 Words   |  4 PagesCausal Analysis Essay A drive down the road in any given American city and one can observe at least one reason that the United States is struggling with obesity. One would be hard pressed to find a community that is not teeming with fast food restaurants. However, it might surprise some that the obesity epidemic in our country has reached the most vulnerable population of all and they aren’t even capable of driving themselves to these bastions of unhealthy food. The childhood obesity level hasRead MoreBusiness Report of Kelloggs1726 Words   |  7 Pageslarge company in America began in 1906ï ¼Å'which makes breakfast and snacks for millions. The founder, W.K.kellogg, set healthy and high quality as the aim of providing nutritious products with diversify flavor.  Their provide products such as cereal, waffle, Bars, and cookies to their consumer all around the world. Today, â€Å"Kellogg’s Company  manufactures in 18 countries, also sells its products in more than 180 countries† (Kellogg’s, 2011). The following essay will evaluate this company through PEST analysisRead MoreComparing Chinese Food Culture And Western Diet Culture1617 Words   |  7 PagesChinese food culture and Western diet culture. Student name: jeff wu(chuofu wu) Student ID: 13400334 Academic skill Preface This article will discuss the differences between Chinese and Western diet culture, diet culture has a very important role in the world culture. Because of the cultural differences between China and the west, they have different food and cultural differences, each country has its unique food culture, whether it is the concept or ritual has the obvious place. HoweverRead MoreThe Importance of Healthy Eating3224 Words   |  13 PagesESSAY TITLE : THE IMPORTANCE OF HEALTHY EATING What is healthy eating ? Healthy eating is not about strict nutrition philosophies, staying unrealistically thin, or depriving yourself of the foods you love. Rather, it’s about feeling great, having more energy, stabilizing your mood, and keeping yourself as healthy as possible– all of which can be achieved by learning some nutrition basics and using them in a way that works for you. You can expand your range of healthy food choices and learn howRead MoreThe Importance of Healthy Eating3208 Words   |  13 PagesESSAY TITLE : THE IMPORTANCE OF HEALTHY EATING What is healthy eating ? Healthy eating is not about strict nutrition philosophies, staying unrealistically thin, or depriving yourself of the foods you love. Rather, it’s about feeling great, having more energy, stabilizing your mood, and keeping yourself as healthy as possible– all of which can be achieved by learning some nutrition basics and using them in a way that works for you. You can expand your range of healthy food choices and learn how toRead MorePersuasive Speech On Eating Healthy947 Words   |  4 Pageswould you choose to eat healthy foods over that? And in this essay I will be explaining many different reasons as to why many people need to cut down on the junky foods and to start eating healthy. Healthy eating starts off with yourself because if you continue to drive yourself into eating these unhealthy foods it can make a turn for the worse. Healthy foods provide long lasting energy helping you perform optimally throughout the day. Junk food creates a big spike in energy followed by an equallyRead MoreFood Choice : Food Choices Essay973 Words   |  4 PagesUnited States. Anyone can easily go to a fast food drive thru, and order a burger, fry, and a large coke that is loaded with saturated fats, sugars, and tons of calories. On the other hand, it takes will power to buy healthy food, and make a home cooked meal with vegetables, fruits, dairy, and grains. I think the United States has good variety of food that can satisfy a multitude of different people. . It s our responsibility to inspect our food choices, and to make better decisions regarding what we

I Discovered A Profound Enthusiasm For Learning About...

After the second year of my undergraduate studies while conducting fieldwork, I discovered a profound enthusiasm for learning about the lives of ancient peoples that has furthered my determination to pursue research and a graduate degree. In the summer of 2015, I already had two years of experience working on the Leon Levy Expedition to Ashkelon, Israel as a volunteer. That year I was chosen to work on a different project; I was part of a small team tasked with excavating the recently discovered Philistine cemetery. During that season and the season that followed, I not only learned about excavating human remains, but I also had the opportunity to study the lives and deaths of the deceased individuals: what they ate, their illness and injuries, their lifestyles, and their relationships with others outside their communities. Even their feelings for each other were sometimes evident. I became fascinated with understanding who the individuals were, what kinds of lives they had, and how they viewed the world, with the last question being the most intriguing. We used the small amount of artifacts buried with the deceased and previous finds from inside the city to paint a picture of their lives, but there is so much still unknown about the context in which the Philistines lived. When I returned to Johns Hopkins University, I maintained my newfound interest in ancient contexts and I began to channel it into my research. Through my classes, I conducted several projects inShow MoreRelated65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 Pages Lauren. II. Harbus. III. Title: Sixty...five successful Harvard Business School application essays. HF1131.A1352009 808.06665-dc22 2009012531 First Edition: August 2009 10 9 8 7 6 5 4 3 2 1 CONTENTS Acknowledgments Introduction ix xi I. Defining Moment Stacie Hogya Anonymous Anonymous David La Fiura Anonymous Avin Bansal Anonymous Brad Finkbeiner Anonymous 4 7 10 13 17 20 23 26 29 ii. UndergradUate experience John Coleman Maxwell Anderson Lavanya Anantharman Rosita Najmi Faye

Misc Essay Example For Students

Misc Essay What Does Genocide Mean? The era of mass murder might be given as a name for the 20th century. Never in the history of the world have so many millions of people been deliberately killed since 1900. These millions werent all because of war. They were victims of genocide: the deliberate killings of racial, religious, ethnic, or political groups. The word genocide is from the Greek genos, meaningrace, or tribe, and the Latin cide, meaning killing. The First Significant Genocide.. . The Armenian Genocide was directed against the residents of Asia Minor by the Turkish government. This deliberate slaughter began on April 24, 1915, under the cover of World War 1. The number killed are uncertain. The lowest is 800,000 and the highest more than 2 million. First the Armenians in the army were disarmed, placed into battalions, and then killed. Then the Armenian political leaders were rounded up on April 24, 1915, and then killed. Finally, the remaining Armenians were called from thier homes, told they would be relocated, and then marched off to concentration camps in the desert between Jerablus and Deir ez-Zor where they would starve and thirst to death in the sun. On March, often they would be denied food and water, and many were brutalized and killed by their guards. The authorities in Trezbizond, on the Black Sea coast, loaded Armenians on barges and sank them out at sea. The Turkish government has denied that this ever happened, but this event has been carefully recorded by others. My Comment: As I said before the era of mass murder should be given the name of the 20th century. This century was when most people for either their race, ethnic, or religion had been killed purposely. From the Jewish Holocaust to the all other genocides. Yet, there is also a reason why this happened. Maybe it was because it was a lesson to show us how easily we are capable of doing such atrocities as this. These past genocides also show us how important it is to be at peace with one another. Without this peace look what it all caused. Words/ Pages : 354 / 24

Religion Matters an Example by

Religion Matters Patrick Fagan, in his article, Why Religion Matters: The Impact of Religious Practice on Social Stability, enumerated several positive effects of religion such as good health, personal happiness, stable family relationships and deterrence of juvenile delinquency. As I read through the article it became evident to me that the positive effects are due to the fact that religion makes better people. Better people make right choices that result to personal happiness, good health and stable family relationships. From the individual and family, the positive effect then translates into the general society. Need essay sample on "Religion Matters" topic? We will write a custom essay sample specifically for you Proceed Among the many positive effects of religion that Fagan enumerated, what I find most significant is religions effect on health. I am in awe of the fact that many people gets sick mainly because they had no religious commitment and not because they ate the wrong kind of food or did not exercise enough. Psychologists, therapists and doctors had claimed over and over gain that most people are sick because of depression, stress or anxiety. Depression, stress or anxiety is a result of mans daily coping with the struggles and uncertainties of life. People without religion are more anxious, stressed and depressed because they do not have the comfort, guidance and hope of religion from which to rely upon. They only draw strength from within themselves without even realizing or ignoring the fact that human strength alone cannot stand against lifes adversities. As I ponder on this truth, I began to wonder how many unreligious sick people in America today were confined in the hospitals for the p rime reason that they did not practice religion. I reckon that there must be many of them for from what I know, fast-paced America is full of stressed people. At this point, I am reminded of a man I met in my friends house. He was my friends grandfather who came for a visit. He was an old strong man. One day I found him alone in the garden and when he saw me, he called me over to him. I was always curious about his age and now that I have the opportunity to ask I was surprised that he was turning 90. He was old, for sure, but I never expected that he was that old. I always picture people that age lying sick in bed. Since I have always admired people who reached old age with grace, I ask him what his secret for long life was. I was prepared to hear a litany of eating the right kind of food, avoiding smoking and drinking, etc. But instead he pointed to a book beside him, it was a Bible. Moreover, I never forgot what he said, that book keeps me healthy. He informed me that I do not have to search the world to find wisdom for right living, if I were diligent enough to read the Bible and practice what it says, there is a big possibility that I will live as long as he did. That was an amazing revelation for me. And now I am convinced that he was right. Well, perhaps not about me living that long, but the positive effect religion had on health. Religious practice had its own share of critics. Many would say that religious people are hypocrites, outwardly good but inwardly bad. This criticism may be best understood if one understands what Fagan describes as the two types of religious behavior: intrinsic and extrinsic. Intrinsic practice can be described as the genuine practice of religion while extrinsic practice can be described as the false practice of religion. The main focus of intrinsic religious people is God while extrinsic peoples focus is not God but themselves for they are more concerned on the positive benefit religion will have on their reputation. These two types can be distinguished in the behavior they display. Intrinsics are more responsible, have self-control, more sensitive to others, more disciplined, more consistent and more concerned with moral standards. For example, in work they can be trustworthy enough not to cheat their boss concerning working hours. They come to work on time, work diligently for the next eight hours and go home on time. In addition, they are humble people who consider the effects of their words and actions to others. The extrinsics, on the other hand, are self-indulgent, critical, loves to justify themselves, indolent and are less dependable. In the workplace, they may not work diligently for the next 8 hours and they may justify why it was so. They are mostly authoritative; they are unconcerned about the effects of their words or actions on others. Fagan further revealed that while it is beneficial to practice intrinsic religion, extrinsic practice may be more harmful than no religion at all. This is because compared to the Intrinsics who are less anxious and to the unreligious that do not care much about what will happen to them, the Extrinsics are more prone to anxiety because in truth they are not prepared for the difficulties of life. Because of the trying times that America is facing, many felt that the practice of religion should be promoted the way the Founding Fathers did. The Founding Fathers had clearly emphasized the importance of religion in American society. In fact The First Amendment stated that the Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof. I agree with what Fagan said that this means that the intent of the Founding Fathers was not to make any religion an official religion of America but that they allowed the people to practice whatever their chosen religion is. Thomas Jefferson, the coiner of the phrase `separation of church and state, interpreted the first Amendment to mean that all men are allowed to practice their chosen religion and that no man should suffer because of it and furthermore, their religion should not be a cause of hindrance in exercising their civil liberties. To freely exercise civil liberties suggests that religion should not be barred from the operations of the state. Similarly, to prove his point in the importance of religion in the American political society, Fagan pointed out George Washingtons belief in the necessity of religion in the exercise of free democracy. Washington considered religion to be the foundation of morality and consequently the foundation of political prosperity. I agree with Washington simply because religion provided man the standard by which to measure the rightness or wrongness of his decisions or acts. Although democracy promotes freedom, it is not absolute for it recognizes limitations or boundaries. Without it, man would do anything he wants and justify any actions he does and the democratic America would be nothing but a State of perpetual chaos. Upon the exercise of freedom, man must be careful not to go beyond this limitations or boundaries because if he does it will lead to potential negative consequences. Religion tells man what this boundaries and limitations are. Religion provided man moral absolutes that if ca refully heeded would lead to the sustenance of a society. I find the negative view of the social scientists and practitioners on religion to be without basis and biased. I just could not accept their argument that people who exercised religion are people who have low self-esteem or had no sense of personal well-being. In fact for me the opposite is true. People who practiced religion are strong because they have the strength to resist doing the things which are not only harmful to themselves but also to others. Without the restraints of religious people are prone to gratify the desires of the flesh that in close inspection are not beneficial to them or to the society as a whole. Religion gave them wisdom to distinguish what is right and wrong. For me people who do not want to practice religion are those who do not want others to tell them what to do, or they do not want to stop from doing sinful and shameful things. This reminds me of a friend of mine who professed as an atheist. For him practicing religion is a sign of weakness, having to rely to an unseen God on what one should do. As a man with intellect, he argued, a man ought to know what he should be doing. He should know that abusing drugs is wrong for him, for now he is in the drug rehabilitation center. Sometimes when I think of him I cannot help but conclude, Here is a man who is trying to be wise in his own eyes. I, too, do not agree on many professionals who considered religion to be an exercise of mysticism and sometimes fatalism (like having to rely on faith). There is nothing mystical in believing in Someone higher than I am (because surely I am limited) and having to entrust to that Someone the things that are beyond my control. I think the reason why people who have no faith in God are stressed because they are constantly trying to find various ways and means to solve their problems; they are always trying to figure things out. They cannot seem to relax; they are always affected by the external happenings of their lives. They are also worried about not getting what they want or desire so they are always obsessed with success and self-fulfillment. I think people without religion are more prone to delusion and mental illness than the religious ones. People with religion entrust many happenings in their lives to God so they tend to be more relax. They are comforted with the fact that there is Someone unseen out there who cares for them and will help them get through their problems. Their desires and goals are more realistic and achievable. They do not feel compelled to be successful for they do not find it necessary to prove themselves to the fallen human beings like them. Fortunately, Fagan revealed that in spite of the negative views some social professionals have on religion, many Americans still see religion as important and necessary for a happy , stable society. This is indeed a very encouraging report for this means that the large part of the American people still considers the pursuit of right morality (instituted by God) as a desirable act in life ( Fagan). Reference: Fagan, Patrick. Why Religion Matters: The Impact of Religious Practice on Social Stability.

The History of Boston

The History of Boston Transformation and modernization in Boston from 1950 to 1970 Boston is one of the cities of the world with fascinating history. Its foundation was laid in 1630 followed by a series of events, which led to developing the city into what it is today. Bostonians were determined to develop the city by erecting structures around a port.Advertising We will write a custom essay sample on The History of Boston specifically for you for only $16.05 $11/page Learn More As the area grew, more needs emerged, evoking the need for industries for the manufacture of consumables and other products. This essay analyses the transformation and modernization in Boston from 1950 to 1970. By the year 1950, the city began experiencing a wide range of transformations. There were countable major buildings that were erected in the city. Importantly, most of manufacturing industries found it hard to operate in the city because of high cost of production. As a result, a number of them clo sed their operations and shifted to the southern side of the city, where labor was believed to be affordable. During this time, Boston had several assets including but not limited to hospitals, banks and learning institutions (OConner 37). Politicians moved in to prevent continuous migration of people and relocation of manufacturing industries to the south by implementing urban renewal policies. The enactment of these regulations led to the elimination of neighborhoods like Scollay Square and the Old West End, which were dominantly occupied by Jews and Italians. These neighborhoods were replaced with the Massachusetts General Hospital, Charles River Park and the Government Center. These policies contributed to the displacement of thousands people, disrupted business and triggered angry reactions (OConner 288). By the year 1963, Boston had 536,986 jobs, while suburban regions registered higher growth for employment opportunities. It was evident that much of the economic growth of the city was occurring in non-urban regions due to affordable land and accessibility of this ring, enhanced by the Interstate Highway connection (OConner 79).Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Easy highway access further made the manufacturing and distribution of goods to be cheaper and convenient as compared to the use of port and railway services. As a result, Boston became more boring, with people finding a lot of comfort in the outskirts of the city. The city was also transformed by the kind of buildings, which were designed and constructed for commercial use. For instance, the construction of the Prudential Tower was initiated in 1960 (OConner 227). The building made world history upon its completion. It emerged to be the tallest building in the world, with an exclusion of New York City skyscrapers. This bred rival that led to the construction of John Hancock Tower that was co mpleted in 1975. It surpassed the Prudential Tower by 240m to emerge as the tallest building in the city to-date. The city also advanced in terms of education. The year 1964 saw the establishment of the University of Massachusetts Boston, with classes being launched in September of 1965. An opening convocation for the institution was conducted in December 1966 in Boston. However, the University of Massachusetts Boston joined forces with Boston State College in 1982. In addition, the city advanced the establishment of Phoenix Publishers, which was founded by Hanlon Joe in 1965. This turned out to be a boost in the city’s publication sector. In 1970, Boston opened the Giant Ocean Tank in 1970 as the largest tank of its nature in the world. Importantly, the modernization and transformation of Boston has remained a continuous process. Boston in the 1960s In 1960s Boston continued to experience transformation and development in various ways. Economical, social and political factor s played a major role during this period. In 1960, the State Legislature expanded Chapter 121A to allow tax breaks on development projects, a move that encouraged development, as the city shared the financial risks on the projects.Advertising We will write a custom essay sample on The History of Boston specifically for you for only $16.05 $11/page Learn More Importantly, this law was first applied during the construction of the famous Prudential Center (OConner 178). Together with other office buildings, the city was able to pull jobs and services, which became the backbone of the city’s economy. The name of John Frederick Collins is also common in Boston’s 1960s history, who served as the mayor of Massachusetts for eight years, starting in 1960 (OConner 210). During 1959 mayoral elections, he was viewed by analysts as an underdog. After exiting active politics in 1968, Collins held several professorship roles at the Massachusetts Institute of Technology for thirteen years. In 1961, Boston witnessed the opening of the Callahan tunnel. It is said that the tunnel was named in memory of William Callahan’s son, who was killed before end of WWII. In 1962, the Scollay Square was named in honor of William Scollay, who was a militia officer and developer in 1795. Similarly, 1962 saw the rise of the Boston Strangler, who was responsible for several murders of single women in Massachusetts in 1960s. Even though Albert De Salvo was convicted for most of the murders, investigative findings indicated that crimes might have been committed by a gang and not an individual criminal achievement. In a span of less than a year starting 1962, the Boston Area registered thirteen murders of women who had been sexually assaulted and strangled with stockings (Lambert 1). Due to lack of evidence, it was always assumed that those who committed the crimes were familiar to the victims since there was no sign of forceful entry into the apartme nts. This became a major security threat, forcing a large number of women to relocate to other residential areas.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More In 1964, the city was also transformed by the kind of buildings, which were designed and constructed for commercial use. The construction of the Prudential Tower was initiated in 1960 (OConner 227). The building made world history upon its completion. It emerged to be the tallest building in the world, with an exclusion of New York City skyscrapers. This bred rival that led to the construction of John Hancock Tower that was completed in 1975. It surpassed the Prudential Tower by 240m to emerge as the tallest building in the city to-date. Additionally, the history of Boston in 1960s cannot be complete without the mention of the strides the city made in advancing the education sector. The year 1964 saw the establishment of the University of Massachusetts Boston. An opening convocation for the institution was conducted in December 1966 in Boston. However, University of Massachusetts Boston joined forces with Boston State College in 1982. In addition, the city advanced through the estab lishment of Phoenix Publishers, which was founded by Hanlon Joe in 1965. In 1968, Kelvin White was elected as the mayor of Boston, a post he held for sixteen years. The 1960s history of Boston ended with the construction of the Boston City Hall and the New England Aquarium in 1969 (Lambert 1). Busing Crisis in Bolton from 1974 to 1988 This was a period of protests in Boston after the endorsement of the 1965 Racial Imbalance Act, which banned racial segregation in schools. According to the act’s implementation plan, students from â€Å"white† regions were to be bused to public schools predominated by black students and vice versa. This declaration triggered fury among white people in Boston, leading to intensive riots across the country as people expressed their dissatisfaction with the court’s ruling. These riots caused a lot of trouble as public disturbance dominated. As a result, the act led to a significant demographic change in Boston as most white people en rolled their children in private schools, which were exempted from the law (Hornburger 235). It is important to note that the ruling by Judge Garrity in 1974 came after a recurrence of cases of segregation in public schools. This became rampant despite the fact that segregation was unconstitutional. It gave the judge a chance to develop a plan for the implementation of the Racial Imbalance Act, which had been developed before by the State Legislature. The law required all public schools to balance the enrollment of students according to racial identity to prevent the domineering of a single race in some schools (Hornburger 235). Despite the adoption of the rule, most Boston School Committees ignored it and acted contrary to the provisions of the regulations. The plan to ferry students from different areas for the purpose of racial balance was therefore considered as the only way to implement the act. By the end of his tenure, Judge Garrity made history, for introducing a famous and influential education system in the history of the United States. The conflict which erupted, mainly affected learning programs in Irish-American neighborhoods of South Boston, West Roxbury, Hyde Park, Dorchester, Roslindale and Charlestown. Additionally, the Italian-American neighborhood was also affected, with the North End region suffering most. During this time, schools that were far from Boston were not adversely hit as those bordering the city. This was mainly because of the presence of very small minority groups of people (Hornburger 236). Amazingly, part of the Judge’s ruling was to bus a whole junior class from South Boston School to a black, Roxbury High School. Additionally, half of the freshmen were to attend the other school, while senior students were allowed to make a choice and attend a school of their preference. It is important to note that the implementation of the act was met with low turn-up of students as parents continuously protested on a daily basis, leading to the cancellation of a football season. Consequently, black and white students began using different bus doors as anti-busing pressure mounted. Opponents of the implementation plan argued that the idea was meant to affect the poor. For instance, they mentioned that the architects of the bill had not been affected as their children remained in white schools. Moreover, many schools registered low attendance as it was believed that some parents transferred their students to regions that were not affected by the law. Violence became severe as opposing groups attacked each other. Nevertheless, South Boston High School was the most hit with the violence, forcing it close down for some time, introduced metal detectors and hired five hundred police officers against four hundred students who reported back after the closure (Hornburger 236). Hornburger, Jane. â€Å"Deep are the Roots: Busing in Boston.† The Journal of Negro Education 45. 3 (1976): 235-245. Print. Lambert, Ti m. A Brief History of Boston, Massachusetts, USA. Local Histories, 2012. Web. OConner, Thomas. Building a New Boston: Politics and Urban Renewal 1950 to 1970. New Hampshire: UPNE, 1995. Print.

19 Eye-Catching Graphic Design Trends for 2018

19 Eye-Catching Graphic Design Trends for 2018 Graphic design seems to be a skillset that will never go out of demand and is increasingly becoming a learnable field by the technically untrained designer. From small business owners to authors, more and more entrepreneurs are turning to graphic design as a way of learning a new skill for their personal edification, or to save costs in their business. Here are 19 trends that were huge this year, and show no signs of stopping going into 2019:Creative typographyWhen it comes to branding or titling, one of the first things to meet the eye is the message. What is a brand, a title, or an advertisement saying? This year, graphic designers took this to a new level by getting creative with typography and fonts. Some trends showed creative effects, like pouring paint over letters, words that look like bent silverware, dual color schemes, and more. Additionally, cropped typography, where certain parts of letters are erased but the word remains readable and clear, remained popular. Book covers seemed to favor chaotic typography, where letters were misaligned or manipulated into arcs or curves or other strange shapes.Negative spaceThis is a popular trend that shows no signs of slowing down. Simply, an empty space in a design that forms a certain shape is considered a negative space design. Designs of a wide variety utilize this popular graphic design technique, as its versatile, endlessly creative, and frankly, super cool to look at. Along with negative space designs, an emerging and increasingly popular trend is negative space typography. Reference the covers for A Novel of Zelda Fitzgerald or Mamita by Inez van Oort and Mirjam Bleeker.Double exposureWhats better than one awesome image? How about two? Double exposure is not a new technique in photography, film, or graphic design, but has ebbed and flowed in popularity over the years. Luckily, its flowing again, and designers are creating ultra-cool images using this technique, which is simply combining two exposures of a n image or images, and creating a single image from them. Check out this example.DuotoneAn easy way to brush up a photo or logo is the relatively simple technique of duotone, where the image has just two predominant colors. A red or blue color is overlaid on a grayscale image to produce this effect.Double exposure duotoneCombining the two aforementioned techniques into one produces an uber-modern, futuristic effect. Two images, either the same one doubled or two different images are layered in monochrome colors. The resulting effects are striking, especially when combined with one of the typography trends mentioned above. The poster for the film Flatliners makes excellent use of this.Double lightIn the same vein as double the pleasure, double the fun, double light has been trending heavily. Color channels are split around a single image and layered together to create a modern, trendy, retro feel to a photo. This lends itself well to fashion. Band photos are known to make use of this technique, also. With the right color scheme, it works well to create an interesting sci-fi feel to an image, too.Glitch effectDo you remember back in the day when TV sets (yeah, sets) had little antennas on them, and when they got disturbed or so much as one drop of rain fell from the sky, the picture would go glitchy and weird? That has translated into some of the most interesting graphic design effects on this trends list. With the advent of digital images, this effect is no longer an annoyance, but something that can create a truly interesting piece of art.Ruined effectAnother effect that creates a disturbance in an image is the ruined effect. This particular technique creates some of the most interesting and unique images you can find today. Splashing, tearing, slashing, breaking, layering- its all fair game with this technique. And if you can layer in different textures, colors, and patterns, even better. Photos can look like cut-out collages of the nineties. You remember you r dream board, dont you?One-color 3D designWhat good is design technology without making use of 3D effects? The one-color 3D design technique uses the same color as the featured image in the background. Sounds plain, but it actually helps enhance the featured image and makes it pop. Dimension, shadow, and texture all help to create the separation of the image from the background, and done masterfully, creates a pleasing, eye-catching image that works well with advertisement.Colorful 3D substanceOne of the top crazes in the graphic design field is combining bright colors and textures in a 3D environment. Images take on new dimension, texture, and shape in unique and utterly beautiful ways. This technique lends itself well to just about any feasible concept- movie posters, book covers, science imagery, food, and especially art.Digital handworkThis seems like a step backward as far as design advancements go, but combining digital graphic design technology is actually an on-the-rise tre nd. Where Photoshop paintbrushes once took center stage, hand drawings can now be converted to a digital space, where unique effects- such as the ones on this list- can be added for extra artistic enhancements.Illustrations and digital drawingSpecifically, layering an illustration over or under an image. Remember that 1980s music video Take On Me by A-Ha, where the animated guy followed the real woman? Back then, everyones minds were blown at the combination of the real and the animated, but now, the two worlds are meeting more often than ever, and in far more lush colors and settings than just black and white.Bright color gradientColor gradients arent necessarily anything new, but they remain a popular technique used widely in graphic design. Depending on the color scheme, different moods can be created- dark, childlike, ethereal. Two-tone gradients are also growing increasingly popular.Metallic elementsNothing says luxe like a bit of gold! Or silver, or bronze, or rose gold. When added to regular photos or images, metallic elements add a certain pop that results in, at least, a beautiful image, or, at best, a stunning, jaw-dropping visual. The light-reflective metallic adds dimension to any image. This technique can be used in successful combination with most of the other techniques on this list to create a unique image.MinimalismThe adage less is more applies here. Though trends tend to favor fancy graphics, clever design tricks, and eye-popping colors, its rare that anything beats good, old-fashioned minimalism. This is especially useful with sales- advertisements, book covers, posters. Minimal designs get the message across quickly, with stark colors, clean lines, plenty of white space and a minimum of text. Clean, concise, and clear will always rise above complex graphics and loud colors.Movement/animationThere was a time when words werent enough to convey feelings- we needed emoticons. Then emoticons evolved into emojis. Then the advent of memes explode d, combining image and text for a variety of situations and moments. Then, the moving meme, or GIF, emerged. GIFs, or rather, the concept behind them, can lend itself in a fresh and innovative way to logos, branding, and other design concepts to be used on a variety of platforms like websites, social media, newsletters, and more. Check out this site on how to animate the Google logo.BrutalismIf the name of this design technique sounds imposing, its images are, too. Its basically exactly what it sounds like- bold, simple colors, straightforward typeface, low effects, in-your-face messaging. Its the antithesis to the artistry that automatically accompanies the phrase graphic design, but that doesnt mean its any less effect. Like minimalism, the less is more ideal applies here, too, and while a bit riskier than minimalism- some viewers and consumers may be turned off by the colors and typeface- its no less effective. Its been called the punk rock of the web, and it might just be the pu nk rock of graphic design, too.3D still lifesThe use of 3D has grown over the last few years, and designers are finding new and innovative ways to harness this effect. One such way also happens to be one of the coolest graphic design trends, and it shows no sign of slowing down. Textures, effects, and depth all contribute to incredible images that make the viewer think it had to be a photo taken in real life. The possibilities with this technique are endless, and can be used for a variety of concepts. It seems to work especially well with fashion and home dà ©cor/design. It can also make for a stunning visual piece for your apartment wall, too. Have a look at some awesome renditions here.Isometric projectionFor super-cool, futuristic effects, isometric projection is a technique quickly growing in popularity. It presents 3D objects in 2D, and when combined with gradient colors, bright colors, and different uses of filters and hue/saturation to create depth, the results are often bre athtaking. Used across photography, digital design, illustration, and more, the effect of the images can vary, but the results are the same- evocative and awesome to look at.

Case Study Analysis Child Care Centre Essay Example | Topics and Well Written Essays - 750 words

Case Study Analysis Child Care Centre - Essay Example With such complexities, the preparation of an appropriate and profit leveraging staff shift schedule ultimately became a critical concern for the new supervisor, M. In this regard, effective management roles require to be performed by the supervisor in order to mitigate the above stated issue or problem (Whetten, & Cameron, 201, pp. 113). It can thus be affirmed that the above stated issue of concern and the subsequent challenge or problem it imposes, might result in unfavorable impacts on the overall performance of the care centre in terms of delivering appropriate and quality services to every particular child. Question: 2 The employees in the child care centre can be observed to decipher strong reluctance in following the instructed working schedule, showing almost no concern towards organizational requirements. This particular aspect indicates towards the problem of limited cooperation between the employees and the management, wherein, even though the management, represented by t he supervisor in this case, is providing adequate concern to satisfy the employees’ requirements at the highest possible extent. ... 115). Question: 3 There are several options available to the supervisor in the referred case, which can be used to resolve the immediate issue as identified in the previous sections. Contextually, the major three strategies that M can take to mitigate the issue have been suggested hereunder. Firstly, a probable reason for the reluctance deciphered by the employees can be identified to be the increasing situational work stress in the centre. It has been mentioned in the case that employees need to work for long hours on a continuous basis to meet the requirement of the centre on a 24x7 basis. Therefore, in order to minimize the work stress on the existing team members, M can emphasize recruiting a few more personnel, who will be able to work professionally and divide the work stress faced by the current staff members (Firth, Mellor, Moore & Loquet, 2004, pp. 178-179). Moreover, the supervisor can employ proactive strategy in this regard in terms of raising personal resiliency of the e mployees (Whetten, & Cameron, 2011, pp. 116). Secondly, as it can be apparently observed that the staff members lack motivation to work in cohesion and coordinate towards the satisfaction of the organizational goals, effective motivational techniques will be required to mitigate the issue. With this aim, M can implement measures allowing incentives to the employees who willingly abide by the defined working schedule along with putting stress upon their performance based appraisal. Also, M must notify the employees regarding their non-monetary losses, such as poor performance appraisal, owing to their non-abidance to the scheduled work plan. This shall prove fruitful in aligning the personal goals of the employees with that of the child care centre

Huntly power station Essay Example | Topics and Well Written Essays - 1500 words

Huntly power station - Essay Example The government despite of knowing about all environmental disturbances is forced to tolerate as it does not have any alternative source of energy production. 6 Resource Management Act 6 Overview of Resource Consents 6 Aquatic Resource Consent owned by Huntly Power Plant 7 Environmental Effects of Aquatic Resource Consent 7 References 8 Glossary 9 Abstract The paper is written in order to discuss environmental costs and ramifications of operationalization of Huntly Power Plant. The featured power plant is working to provide electricity to majority of people living in the country of New Zealand and therefore, government’s hands are tied when it comes to regulation of the Power Plant. Additionally, all of the source consents owned by the plant are designed to delay the inevitable of global environmental destruction. The Huntly Power Plant: An Analysis of Environmental and Societal Costs Introduction The power generation business is one of the most important work-lines in the worl d. These facilities are primarily responsible for generating and supplying electric power to industrial and residential areas. But, these power plants are running on oil and therefore, their operational costs are increasing significantly on an annual basis. The environmental and societal costs associated with the operations of these power plants are also known to creep up with a close of each and every fiscal year (Hamilton & Manne 1978). However, the power plants do not work towards restoration of green environment and nor do they participate towards benefitting the society at large. They only focus on generation of power and maximization monetary returns. These facilities follow an avoidance strategy towards managerial ethics and therefore, hold on to the point that their purpose is to do the business and ethics and societal benefit is none of their concern (Logue, 1996). Additionally, governments feel reluctant towards imposition of increased taxation on private power plants beca use in this way, they risk escalating already increasing power prices. The major stakeholder in the business of power generation is the local government and due to this reason, the governmental offices have to make tradeoff between low energy prices and growing environmental concerns (Holtz, 2008). The economic mindset of the government forces it to choose lower energy prices over environmental concerns every time. The problem of global warming and increasing international temperatures has received a great level of attention lately and supporters of green living are of the view that alternative energy projects can save the planet. But, the industrialists think otherwise because switching the whole world economy from oil to alternative energy sources is a big deal and it requires major investments (Whitmarsh & O’Neill, 2010). The alternative energy sources such as wind and solar energy are predicted to produce less amount of energy than the traditional methods. The world econo mic system is not ready to use alternative energy sources because nobody trusts them right now. But, in a few years major oil producers’ output levels are going to decrease notably and this futuristic possibility may lead to more price related difficulties for electricity consumers. The oil producing companies are consuming more oil than their production levels and therefore, the level of oil available for domestic

Benefits of Using Ms Office Essay Example for Free

Benefits of Using Ms Office Essay There are several benefits of using MS Office and not using MS Office or using an alternative. MS Office is the number one word processing software; the alternative word processing software’s usually generate their ideals, therefore being a fabrication of MS Office. Kingsoft Writer, an equivalent to Microsoft Word, Kingsoft Presentation, an equivalent to Microsoft PowerPoint, and Kingsoft Spreadsheets, an equivalent to Microsoft Excel, whereas Kingsoft does not offer a database software or any of the other software’s MS Office offers. Some disadvantages of Kingsoft Office are 1. Kingsoft Office 2009 works with Windows 2000, XP, 2003, Vista, and Windows 7 but not Macintosh computers and 2. If you’re a big fan of Microsoft Outlook, you’ll notice that Kingsoft Office includes no email and contact management software. MS office on the other hand provides you with a complete set of productivity and information management tools to accomplish routine tasks quickly, effectively manage customer and contact information in one place, produce professional-quality marketing communications and campaigns in-house, and simplify database creation and reporting. Microsoft Office provides the Live Preview feature of styles and formatting. That is, the content of the document temporarily applies formatting on the focused text or object when any formatting button is moused over. This allows users to view a preview of how the option would affect the appearance of the object, without actually applying it. The final layout effect is displayed by using the Live Preview feature. Hardware equipment requirement are high if using this feature. Currently, Kingsoft Office 2010 does not provide the Live Preview feature. Users need to select the specified style and apply it to view the final layout effects. Microsoft Office Excel is a powerful and widely used tool that helps people analyze information to make more informed decisions. Using Office Excel and Excel Services, you can share and manage your analysis and insight with coworkers, customers, and partners, Kingsoft is a viable alternative but is not as advanced as MS Office.

Chuck Berry and Teenage Culture in the 1950s Essay -- Biography Bio Mu

Chuck Berry and Teenage Culture in the 1950s Teenagers were a new species at the beginning of the 1950's. Before then, adolescents in America had traditionally gone to work to support their family or to start their own family as soon as they were old enough. However, the years of post-war prosperity and the expansion of suburbia provided teenagers (who were too young to remember the scarcities of the Depression and the war effort) with plenty of leisure time. At the same time, advances in technology made vinyl 45's cheap and easily accessible to both artists and listeners. White teenagers bought up pop hits coming off the Billboard 100, although many who were listening to black radio stations preferred rhythm and blues tunes which were always played by black performers. In fact rhythm and blues was pretty much used as a synonym for black music. Chuck Berry was one of the first black musicians to do well with a white audience. Because of his middle class background, his energetic performing style, and his youth-associated lyrics , Chuck Berry broke through the race barrier and became one of the first "rock stars." Berry became a representative of the teenage generation, even though he recorded his first single at the age of 29. His experience growing up, though he was almost 15 years older than many of his fans, was similar enough to the suburban experience that he could easily identify with the restless attitude of white middle class teens. Berry was "a city kid from St. Louis . . . not rooted in the rural past as were the country blues artists at Chess." (DeWitt, 140) The joys of fast cars, young love, and a rockin' beat that Berry prized as a teenager did not diminish with his age. Berry grew up around East St. Louis. Li... ...ve developed in the way it did, but without teenage fans, Chuck Berry might never have recorded a song. Bibliography Berry, Chuck. Chuck Berry: The Autobiography. New York: Harmony Books, 1987. Chapple, Steve and Rebecca Garofolo. Rock 'n' Roll is Here to Pay. Chicago: Nelson Hall, 1977. Cohodas, Nadine. Spinning Blues into Gold: The Chess Brothers and the Legendary Chess Records. New York: St. Martin's Press, 2000. DeWitt, Howard. Chuck Berry: Rock 'n' Roll Music. Freemont, CA: Horizon Books, 1981. Halberstam, David. The Fifties. New York: Villard Books, 1993. Hendler, Herb. Year by Year in the Rock Era. London: Greenwood Press, 1983. Reese, Krista. Chuck Berry: Mr. Rock and Roll. London: Proteus Books, 1982. Rudolph, Dietmar. A Collector's Guide to the Music of Chuck Berry: Lyrics. http://members.tripod.com/~buitendeboot/LYRICS.HTML. 2001.

Assess the contribution of feminist sociologists to an understanding of family roles and relationships Essay

Assess the contribution of feminist sociologists to an understanding of family roles and relationships. In this essay I will explore the different schools of feminism such as Marxist, liberal and radical feminism, who share the view that women are oppressed in a patriarchal society but differ in opinion on who benefits from the inequalities. Each school of feminism has their own understanding of family roles and relationships which I will assess through this essay. Firstly one must look at the division of domestic labour and conjugal roles. Conjugal roles refer to the roles performed by men and women in relation to housework, childcare and paid work. Traditionally men had the instrumental ‘bread-winning’ role which the women had the expressive role (childcare and primary socialisation). Feminists say that the traditional division of labour is neither natural nor beneficial to women as their expressive role is unpaid and taken for granted. However different feminist views disagree on who benefits from this unpaid labour. Marxist feminists would argue it is capitalism that benefits most as wives keep their husbands happy and therefore they are left with a content workforce. On the other hand, radical feminists would argue that men are the main people to gain from women’s oppression as we live in a patriarchal society. A functionalist view from Wilmott and Young says that there has been a ‘march of progress’ in which the family has become more symmetrical with more joint conjugal roles (where both partners share the household labour). However feminists reject this view with Oakley arguing the family still remains patriarchal and Boulton saying the evidence to support the alleged rise in symmetry is weak, and that the responsibility for childcare still lies with women. Furthermore, Oakley describes how the housewife role has become dominant for women in a marriage since the industrialisation in the 19th century. Although women started off as part of the work force they were gradually excluded and confined to the home with housework and childcare responsibilities. This shows how the role of the housewife was socially constructed rather than being ‘natural’ as claimed by Parsons, and how it benefits both men and capitalism. Additionally, even though the 20th century saw a rise in the number of married women in paid labour, they remain in lower paid jobs and unable to climb the job ladder due the the ‘glass ceiling’ (earning just 80% of a man’s wages in the same position). Silver and S chor stress the importance of two economic developments that  reduce the burden of housework on women. The commercialisation of housework means that goods and services previously produced by women themselves are now mass-produced and supplied by shops, including freezers, microwaves, ‘ready meals’ and so on, reducing the amount of domestic labour women have to do. Additionally, the increase in women working allows them the ability to afford these goods. Silver and Schor, as a result, argue the burden on housework has decreased. However critics argue that for poorer women it is not an option to buy these expensive goods and services. Feminists also argue that even if commercialisation has reduced the amount of housework needing to be done, it does not prove that couples share the remaining chores equally. A further argument from some sociologists is that rather than a ‘new man’ who has an equal share of housework now more women are working, women have simply acquired a dual burden of both paid and unpaid work. With this view feminists say that the family remai ns patriarchal, with men benefiting from both women’s earnings but also their domestic labour. Ferri and Smith provide evidence of women’s dual burden, finding that the father taking main responsibility for childcare occurred in less than 4% of families from their sample. In addition to the dual burden, Duncombe and Marsden argue the case of the ‘triple shift’ where women do the double shift of housework and paid work, but also take up emotion work (the management of one’s own and other’s emotions). As this essay has shown so far, there is inequality in who does what in the home but there is also inequality in decision-making; in deciding who gets what and how the family resources are shared out between them. Barrett and McIntosh note that mean usually make the most important decisions, the financial support from men is often unpredictable and they usually gain more from women’s domestic labour than they give back in return. Feminist sociologists Pahl and Vogler suggest that because of men’s higher earnings women have more financial dependence on their husbands and this is why men take more control over major decisions. Edgell agrees with this view and states that women only exert some control on less important decisions such as home dà ©cor. Finch argues that wives’ lives are generally structured around the husbands’, such as if the husband had to move for work, the wives would pick up and go with them, whereas it is unlikely that the husband would follow their wife for work. Radical feminists also suggest that domestic violence is evidence of patriarchy as  men use the threat or use of violence to control women. Domestic violence is a widespread problem being a sixth of all violent crime in 2007 and the cause of over 100 deaths per year. Domestic violence is mainly perpetrated by men against women with 1 in 4 women being assaulted by their partners at some point in their lives a nd only 1 in 7 men being assaulted. However these figures may be under representative as many victims are unwilling to report these events as police investigators are unwilling to record and investigate many claims. Some feminists also say that domestic violence occurs due the dominant models of masculinity in society leading some men to use violence to assert authority when they are challenged. However, Giddens explains it through the ‘emotional intensity’ of the family and Wilkinson says it is the product of stress created by social and economic inequalities (resulting in poverty, unemployment and poor housing). On the other hand these explanations do not explain why domestic violence also occurs in the middle and upper classes as well, despite the main victims being those in lower socio-economic groups. As shown in this essay, different feminist contributions to our understanding of the roles and relationships in the family have similarities. However those perspectives examined differ in ‘solution’ to the oppression of women in our society. While liberal feminists believe that changes in the law and attitudes of people will be enough to bring equality, Marxist and radical feminists believes revolutionary changes to deep-rooted social structures are needed. Marxist feminists also argue that the family must be abolished at the same time as socialist revolution replaces capitalism with a classless society. Radical feminists also believe that the family, the root of women’s oppression, must be overturned; the difference being that they believe this can only be achieved through separatism – women must organise themselves to live independently of men. After reviewing all the feminist theories I can say that feminist perspectives of the family have moved research away from the traditional functionalist view of male-dominated society. Feminist perspectives have highlighted the negative aspects of the fa mily which the functionalists have previously ignored, however all the different feminist views assume that the nuclear family is still the norm and ignores the increasing diversity of family life. Additionally, feminism is a structural theory meaning that they assume families and their members are merely  puppets to be manipulated by society. Social action theorists and postmodernists reject this idea and argue that individuals have some choice in creating family relationship of our own and choosing our domestic set up for ourselves. In final conclusion, I believe the feminist perspectives to have helped move sociological ideas forward and take into account negative aspects of family life as well as the positives, yet at the same time they need to broaden their ideas to encompass the idea of individuals having choice to create their own family situation with diversity in families on the rise.

Safe Drinking Water

Issue: Safe Drinking Water When looking alot of the big issues within today's environment I took great interest in safe drinking water. There is not that much of safe drinking water to efficiently hydrate every single person on the planet. Alot of third world countries, especially within Africa and Asia, have issues with their own water supplies being safe to drink. Now if there is safe enough water, they may not be readily available or within a close area to where people are living. One of the reasons why safe drinking water is such a high concern has to deal with the pollution in the water and what the pollution causes.Research done by many organizations, such as the United States Environmental Protection Agency (EPA) and the Academy of Sciences for the Developing World (TWAS), have found out that over 75 percent of all diseases in developing countries arise from polluted drinking water. How and what are some of the solutions that are going to be taken into action? Many Organizatio ns have taken the steps to working towards a solution and some even have already initiated their solutions. Some of the Organizations that have focused on the issues are: Global Water, EPA, TWAS, The United Nations Children's Fund (UNICEF), and Operation Safe Drinking Water.To start off, I am going to introduce to you Global Water. Global Water is an international, non-profit, humanitarian organization. This organization was founded in 1982 and their primary focus started with creating safe water supplies, sanitation facilities, and hygiene-related facilities for rural villagers in developing countries. This volunteer-based organization has quite a few successful projects utilizing water and sanitation as a tool to create sustainable socioeconomic development in the poor rural villages. The organization became pretty successful base on their â€Å"Technology Push† program.This program consisted of low-maintenance, state of the art, water equipment that would be used in the wa ter, sanitation, and hygiene-related facilities. Not only were these devices low-maintenance, volunteer groups would reach out to the villagers and teach them how to use and maintain the devices. With this equipment the villages were able to access, purity, and distribute new sources of safe water. The water projects of Global Water have an immediate life-changing impact on the families of the villages. This Organization has been around for 25 years and has brought over 1. billion people safe drinking water and 769 million people sanitation facilities. This organization wasn't always successful. The problems they had were not that many. The main issue was the size of the volunteer teams and the time and donations given. The speed of the process to reach such a number that they have today had taken over 2 decades to complete. Not nearly as fast as they wanted to do. If they were able to get larger teams and obtain more money, they could have saved more lives and put down for faciliti es for more poor communities. Next is the EPA.EPA, also known as the United States Environmental Protection Agency, passed the Safe Drinking Water Act (SDWA) in 1974. The SDWA is the main federal law that ensures the quality of Americans' drinking water. Under this law, the EPA sets standards for drinking water quality and oversees the state water suppliers who implement those standards. This policy was set in 1974 to ensure Americans receive high quality drinking water every day from a public water system. The reason mainly for the policy set was to ensure the safety of the Americans health.There are over 160,000 public water systems, not including private systems, that provide the drinking water to almost all living Americans. There are a number of threats to drinking water in America due to the number of improperly disposed chemicals, animal wastes, pesticides, human wastes, and even wastes that have been injected deep underground. This policy controls any treatment use, chemical contaminants, underground injection control, and monitoring programs for all public water systems as well as some private water systems.Unfortunately this does not include some well water systems that very few individuals have. Now passing this policy was not cheap. It has been estimated over a 5 billion dollars has already been spent since 2003 on the SDWA. The US EPA has taken a infrastructure survey, released in 2001, estimating that drinking water systems will need to invest about 150 billion over a 20-year period to ensure the continued development, storage, treatment, and distribution of safe drinking water. When the estimate was set down, many did agree that it was a conservative low estimate. Now we are coming to TWAS.TWAS stands for Third World Academy of Sciences. TWAS is an international autonomous scientific organization dedicated to promoting scientific capacity and excellence for sustainable development. TWAS was founded in Italy, 1983. Since 1986, TWAS has supported scientific research in over 100 countries through a variety of programs with more than 2000 eminent scientists world-wide. What the scientists of TWAS were looking into different ways of using and recycling water that we already have. Now what they discovered is not the lack of freshwater in rural areas, but the access to the fresh water.From there research, 77 percent of city and towns people have access to save drinking water, but only 17 percent of rural inhabitants have access in the Congo. Now this varies from one country to another, but all similar percentages for rural communities are still quite low. There were many solutions that had come about from TWAS, but some of the simple ones were for example, Pipeline water supplies. What I mean by that is innovative micro level methods to capture and harvest rainwater on rooftops, soak pits, and village ponds.Not only did this ease the water-shortage problems, but it was an efficient starting method to obtaining water and used wate r treatment pills to make the water safe to drink. Next is UNICEF. UNICEF stands for The United Nations Children's Fund. UNICEF works in over 190 countries to save and improve children's lives by providing clean water and sanitation, nutrition, education, health care, and emergency relief. UNICEF works towards the day when zero children die from preventable causes and every child has a safe and healthy childhood.One of the solutions for safe drinking water that UNICEF has provided are simple plastic buckets and inexpensive water purification tablets that provide safe drinking water. Now this is just a temporary method versus some of the permanent ones. Alot of the challenges that were being faced for the UNICEF was mainly ways to build dams and other facilities on the rivers in remote communities. Unfortunately the lack funding came into play. The goal of UNICEF is to deliver over 15000 water buckets by this year and hoping to build water purification facilities in the remote commun ities.Last but not least, Operation Safe Drinking Water. Operation Safe Drinking Water is a small charity that has been working to install rain-catchment systems for school systems in south and central America. This is probably the least effective system without purification. But the main goal for the charity was to prevent the communities and especially the young students to stop drinking the polluted waters of streams or contaminated wells. Not only did the sickness drop over 50% for absent rates, fewer students have gotten sick or missed any classes.This is a newer all-volunteer group that has successfully helped over 50 schools with 500 or more students attending. This method is pretty effective only for preventing the drinking from the polluted streams and wells, but there is no purification system within the tanks that are provided. In conclusion, safe drinking water is probably one of the most important things within a humans life. It is a necessity. Without water, we cannot live. A human being can survive 3 days without water. Without safe water, a human being might only survive 3 days with some of the water sources that are only available to some.With the progression of the different Organizations around the world, more and more areas are being either treated or in the process to being treated so that third world countries as well as even first rate countries have safe drinking water. Organizations today estimate that within the next 30 years, we could have over 60% of the third world countries converted to safe, treated, drinking water. References Bass, J. (n. d. ). The Solution. Operation Safe Drinking Water. Retrieved November 13, 2012, from operationsafedrinkingwater. org/the-solution Kuepper, T. (n. d. ). Water Shortage, Drinking Water Crisis Solutions.Water Shortage, Drinking Water Crisis Solutions. Retrieved November 13, 2012, from http://www. globalwater. org/ Nybo, T. (n. d. ). Simple solutions to provide safe drinking water to remote communi ties in Haiti :: News from the Field :: Media Center :: U. S. Fund for UNICEF – UNICEF USA. Help Children :: Humanitarian Aid & Emergency Relief :: U. S. Fund for UNICEF – UNICEF USA. Retrieved November 13, 2012, from http://www. unicefusa. org/news/news-from-the-field/simple-solutions-help-provide-water-in-remote-areas-in-haiti. html Rao, C. (n. d. ). Safe Drinking Water aâ‚ ¬Ã¢â‚¬  TWAS Portal. Welcome to TWAS aâ‚ ¬Ã¢â‚¬  TWAS Portal. Retrieved November 14,

F-4 Phantom II in the Vietnam War

F-4 Phantom II in the Vietnam War In 1952, McDonnell Aircraft began internal studies to determine which service branch was most in need of a new aircraft. Led by Preliminary Design Manager Dave Lewis, the team found that the US Navy would soon require a new attack aircraft to replace the F3H Demon. The designer of the Demon, McDonnell began revising the aircraft in 1953, with the goal of improving performance and capabilities. Creating the Superdemon, which could achieve Mach 1.97 and was powered by twin General Electric J79 engines, McDonnell also created an aircraft that was modular in that different cockpits and nose cones could be affixed to the fuselage depending on desired mission. The US Navy was intrigued by this concept and requested a full-scale mock-up of the design. Assessing the design, it ultimately passed as it was satisfied with the supersonic fighters already in development such as the Grumman F-11 Tiger and Vought F-8 Crusader.  Ã‚   Design Development Altering the design to make the new aircraft an all-weather fighter-bomber featuring 11 external hardpoints, McDonnell received a letter of intent for two prototypes, designated YAH-1, on October 18, 1954. Meeting with the US Navy the following May, McDonnell was handed a new set of requirements calling for an all-weather fleet interceptor as the service had aircraft to fulfill the fighter and strike roles. Setting to work, McDonnell developed the XF4H-1 design. Powered by two J79-GE-8 engines, the new aircraft saw the addition of a second crewman to serve as a radar operator. In laying out the XF4H-1, McDonnell placed the engines low in the fuselage similar to its earlier F-101 Voodoo and employed variable geometry ramps in the intakes to regulate airflow at supersonic speeds. Following extensive wind tunnel testing, the outer sections of the wings were given  12 ° dihedral (upward angle) and the tailplane  23 ° anhedral (downward angle). Additionally, a dogtooth indentation was inserted in the wings to enhance control at higher angles of attack. The results of these alterations gave the XF4H-1 a distinctive look. Utilizing titanium in the airframe, the XF4H-1s all-weather capability was derived from the inclusion of the AN/APQ-50 radar. As the new aircraft was intended as an interceptor rather than a fighter, early models possessed nine external hardpoints for missiles and bombs, but no gun. Dubbed the Phantom II, the US Navy ordered two XF4H-1 test aircraft and five YF4H-1 pre-production fighters in July 1955. Taking Flight On May 27, 1958, the type made its maiden flight with Robert C. Little at the controls. Later that year, the XF4H-1 entered into competition with the single-seat Vought XF8U-3. An evolution of the F-8 Crusader, the Vought entry was defeated by the XF4H-1 as the US Navy preferred the latters performance and that the workload was split between two crew members. After additional testing, the F-4 entered production and commenced  carrier suitability trials in early 1960. Early in production, the aircrafts radar was upgraded to the more powerful  Westinghouse AN/APQ-72. Specifications (F-4E Phantom II) General Length: 63 ft.Wingspan: 38 ft. 4.5 in.Height: 16 ft. 6 in.Wing Area: 530 sq. ft.Empty Weight: 30,328 lbs.Loaded Weight: 41,500 lbs.Crew: 2 Performance Power Plant: 2 Ãâ€" General Electric J79-GE-17A axial compressor turbojetsCombat Radius: 367 nautical milesMax. Speed: 1,472 mph (Mach 2.23)Ceiling: 60,000 ft. Armament 1 x M61 Vulcan 20 mm Gatling cannonUp to 18,650 lbs. of weapons on nine external hardpoints, including air-to-air missiles, air-to-ground missiles, and most types of bombs Operational History Setting several aviation records just prior to and in the years after introduction, the F-4 became operational on December 30, 1960, with VF-121. As the US Navy transitioned to the aircraft in the early 1960s, Secretary of Defense Robert McNamara pushed to create a single fighter for all branches of the military. Following an F-4Bs victory over the F-106 Delta Dart in Operation Highspeed, the US Air Force requested two of the aircraft, dubbing them the F-110A Spectre. Evaluating the aircraft, the USAF developed requirements for their own version with an emphasis on the fighter-bomber role. Vietnam Adopted by the USAF in 1963, their initial variant was dubbed the F-4C. With the US entry in the Vietnam War, the F-4 became one of the most identifiable aircraft of the conflict. US Navy F-4s flew their first combat sortie as part of Operation Pierce Arrow on August 5, 1964. The F-4s first air-to-air victory occurred the following April when Lieutenant (j.g.) Terence M. Murphy and his radar intercept officer, Ensign Ronald Fegan, downed a Chinese MiG-17. Flying primarily in the fighter/interceptor role, US Navy F-4s downed 40 enemy aircraft to a loss of five of their own. An additional 66 were lost to missiles and ground fire. Also flown by the US Marine Corps, the F-4 saw service from both carriers and land bases during the conflict. Flying ground support missions, USMC F-4s claimed three kills while losing 75 aircraft, mostly to ground fire. Though the latest adopter of the F-4, the USAF became its largest user. During Vietnam, USAF F-4s fulfilled both air superiority and ground support roles. As F-105 Thunderchief losses grew, the F-4 carried more and more of the ground support burden and by the end of the war was the USAFs primary all-around aircraft. To support this change in mission, specially equipped and trained F-4 Wild Weasel squadrons were formed with the first deploying in late 1972. In addition, a photo reconnaissance variant, the RF-4C, was used by four squadrons. During the Vietnam War, the USAF lost a total of 528 F-4s (of all types) to enemy action with the majority being down by anti-aircraft fire or surface-to-air missiles. In exchange, USAF F-4s downed 107.5 enemy aircraft. The five aviators (2 US Navy, 3 USAF) credited with ace status during the Vietnam War all flew the F-4. Changing Missions Following Vietnam, the F-4 remained the principal aircraft for both the US Navy and USAF. Through the 1970s, the US Navy began replacing the F-4 with the new F-14 Tomcat. By 1986, all F-4s had been retired from frontline units. The aircraft remained in service with the USMC until 1992, when the last airframe was replaced by the F/A-18 Hornet. Through the 1970s and 1980s, the USAF transitioned to the F-15 Eagle and F-16 Fighting Falcon. During this time, the F-4 was retained in its Wild Weasel and reconnaissance role. These two latter types, the F-4G Wild Weasel V and RF-4C, deployed to the Middle East in 1990, as part of Operation Desert Shield/Storm. During operations, the F-4G played a key role in suppressing Iraqi air defenses, while the RF-4C collected valuable intelligence. One of each type was lost during the conflict, one to damage from ground fire and the other to an accident. The final USAF F-4 was retired in 1996, however several are still in use as target drones. Issues As the F-4 was initially intended as an interceptor, it was not equipped with a gun as planners believed that air-to-air combat at supersonic speeds would be fought exclusively with missiles. The fighting over Vietnam soon showed that engagements quickly became subsonic, turning battles which often precluded the use of air-to-air missiles. In 1967, USAF pilots began mounting external gunpods on their aircraft, however the lack of a leading gunsight in the cockpit made them highly inaccurate. This issue was addressed with the addition of an integrated 20 mm M61 Vulcan gun to the F-4E model in the late 1960s. Another problem that frequently arose with the aircraft was the production of black smoke when the engines were run at military power. This smoke trail made the aircraft easy to spot. Many pilots found ways to avoid producing the smoke by running one engine on afterburner and the other at reduced power. This provided an equivalent amount of thrust, without the telltale smoke trail. This issue was addressed with the Block 53 group of the F-4E which included smokeless J79-GE-17C (or -17E) engines. Other Users The second-most produced Western jet fighter in history with 5,195 units, the F-4 was extensively exported. Nations that have flown the aircraft include Israel, Great Britain, Australia, and Spain. While many have since retired the F-4, the aircraft has been modernized and is still use (as of 2008) by Japan, Germany, Turkey, Greece, Egypt, Iran, and South Korea.

The History and Use of Metal Detectors

The History and Use of Metal Detectors In 1881, Alexander Graham Bell invented the first metal detector. As President James Garfield lay dying of an assassins bullet, Bell hurriedly invented a crude metal detector in an unsuccessful attempt to locate the fatal slug. Bells metal detector was an electromagnetic device he called the induction balance. Gerhard Fischar In 1925, Gerhard Fischar invented a portable metal detector. Fischars model was first sold commercially in 1931 and Fischar was behind the first large-scale production of metal detectors. According to the experts at AS Company: In the late 1920s, Dr. Gerhard Fisher, the founder of Fisher Research Laboratory, was commissioned as a research engineer with the Federal Telegraph Co. and Western Air Express to develop airborne direction finding equipment. He was awarded some of the first patents issued in the field of airborne direction finding by means of radio. In the course of his work, he encountered some strange errors and once he solved these problems, he had the foresight to apply the solution to a completely unrelated field, that of metal and mineral detection. Other Uses Simply put, a metal detector  is an  electronic instrument  which detects the presence of  metal  nearby. Metal detectors can help people find metal inclusions hidden within objects, or metal objects buried underground. Metal detectors often consist of a handheld unit with a sensor probe which the user can sweep over the ground or other objects. If the sensor comes near a piece of metal, the user will hear a tone, or see a needle move on an indicator. Usually, the device gives some indication of distance; the closer the metal is, the higher the tone or the higher the needle goes. Another common type is the stationary walk through metal detector which is used for  security screening  at access points in prisons, courthouses, and airports to detect concealed metal weapons on a persons body. The simplest form of a metal detector consists of an  oscillator  producing an alternating current that passes through a coil producing an alternating  magnetic field. If a piece of electrically conductive metal is close to the coil,  eddy currents  will be induced in the metal, and this produces a magnetic field of its own. If another coil is used to measure the magnetic field (acting as a  magnetometer), the change in the magnetic field due to the metallic object can be detected. The first industrial metal detectors were developed in the 1960s and were used extensively for mineral prospecting and other industrial applications. Uses include  de-mining  (the detection of  land mines), the detection of weapons such as knives and guns (especially in  airport security),  geophysical prospecting,  archaeology,  and  treasure hunting. Metal detectors are also used to detect foreign bodies in food as well as in the  construction industry  to detect  steel reinforcing bars  in concrete and pipes plus wires buried in walls or floors.

Dedham in the 1630s.in Massachusetts. use web resorce Essay

Dedham in the 1630s.in Massachusetts. use web resorce - Essay Example The Puritan communities participated through availing themselves in gatherings that marked the day of public shame. They participated in religious exercises that were conducted using the laws of the Sabbath. People in the communities also participated through dances, which were meant to condemn the law breakers. They made fun of the regressors and spat on them. As a transgressor, I would feel inflexible and uncomfortable due to the stillness. My physical motion of movement would be interfered with, which would make me sweaty and nervous. I would feel emotionally humiliated and that my dignity would be robed off me. Although I committed a crime, I would not find it fair to be embarrassed in public and would want to hide my face. My thoughts would be in line with the urge to cause a fight and declare my rights. They would also be in relation the kind of people existing in the society and their hostile nature. For instance, I once was forced to wear a stinking bone over my neck due to failure in accomplishing my assignments. Such a punishment would not have any control of my future behaviour because taking assignments should be more of a personal

Innovation and Change (CRITICALLY EVALUATE THE CLAIM THAT ANY Essay

Innovation and Change (CRITICALLY EVALUATE THE CLAIM THAT ANY ORGANISATION CAN LEARN TO BE INNOVATIVE) - Essay Example Innovation fuels improvement: improved products and features, improved methods, and improved knowledge†. In this regard, the essay aims to address the following crucial issues: (1) to define ‘innovation’ and to explore the extent to which it can be promoted and embedded in an organisation; (2) to determine diverse approaches, strategies, techniques and issues around this issue; (3) to respond and address the question: can any organisation draw on them and learn to be innovative? (4) To find out which approaches, strategies and techniques deemed particularly interesting or significant or important vis-a-vis the question and the rationale for one’s choice. ... 39). Tucker’s suggestions also tie in with the incremental innovation strategy, suggesting ‘Building on current resources can increase product innovation’. Therefore it could be argued that any organisation can learn to be innovative with the appropriate resources. The experience of Mark Zuckerberg founder of Facebook is a prime example of an individual’s pursuit to introduce an innovative method of networking. His foundation was instrumental in launching Facebook, a social networking site that revolutionized online interconnections and interface (Carlson, 2010).The application of his innovative design could be synonymous to the concept of fordism, where mass consumption as combined with mass production, produce sustained economic growth and widespread material advancement. Despite the controversies and challenges that Zuckerberg encountered, he remained steadfast and determined to take accountability to adhere to the ideals and philosophies he believed in. Carlson (2010) has revealed that â€Å"the site has become one of the biggest web sites in the world, visited by 400 million people a month† (p. 1). This would also suggest that entrepreneurial talent is required in order to make an innovation successful. Likewise, learning about innovation theories is a matter of decision and commitment. The theories on the 4Ps of innovation (product, process, position and paradigm) (see diagram 1) could easily be learned from academic sources (Kostic, 2003, par. 3). But the experience of Facebook exemplifies innovation as a paradigm due to the major shift in thinking demonstrated by Zuckerberg that has beenradical in revolutionizing social networking

Writer's choice Essay Example | Topics and Well Written Essays - 250 words - 41

Writer's choice - Essay Example Franz Ferdinand was the archduke in Austria- Hungary. He murdered by Gavrilo Princip, who was from Serbia. He was ordered to complete this mission by Black Hand; a secret military group. The rest were primary causes of the war but were not immediate. One of them was militarism. Britain had an immense army that Germany envied. They began to compete towards building larger armies that meant increased arms and weapons. Need for prestige and power, the more one nation built their army, the more the other governments felt need to increase theirs. In the long run, civilian nations began to suffer heavy taxation to cater for the militants. Creation of alliances. This was supposed to bring a sense of security. In any case of war, those countries were expected to protect each other. The alliances were a threat to cause a world war if any country confronted one of the allied countries will cause all the rest to come forward. Imperialism was mobilizing smaller nations a ruling them. Gathering colonies was a way of increasing a nation’s wealth. Global competition for this colonies resulted to major confrontations and chaos (Bentley and Ziegler, Traditions and Encounters. Volume I, From the Beginning to 1500: a brief global history). We care about the World War 1 because after the war; women gained more rights in the society than before. They were able to take better roles in the community and do things they couldnt. More job opportunities were created which automatically resulted to improved technology e.g. guns, airplanes, etc. After all, the war had its benefits that are very useful to date

Got Milk Case Essay Example for Free

Got Milk Case Essay The case deals with milk losing its appeal among the school children and the increasing preference to soft drinks in the US during the late 1980’s and early 1990’s. California people were drinking less milk every year. Milk consumption per capita in California had dropped 6 percent between 1987 and 1992. Realizing that the dairy industry is declining and needed outside assistance, the California Department of Food and Agriculture formed the California Milk Processor Board (CMPB) in 1993. A few months later the CMPB released it’s famous ‘‘Got Milk? ’’ campaign. For this purpose they hired Jeff Manning as executive director and raised a reasonable budget for promotion. The ad agency Goodby, Silverstein and Partners (GSP) created ‘‘Got Milk? ’’ with the CMPB’s $23 million annual budget. Previous campaigns had been intended at people who did not consume milk, but the agency’s research led it to target a sundry audience: people who were already milk drinkers. The consumers of California responded the campaign quickly, embracing the ads and also started consuming more milk. In USA outside California, the milk moustache ‘Got Milk?’ campaign is jointly funded by Americas milk processors and dairy farmers: The Milk Processor Education Program (MilkPEP) and Dairy Management. The goal of the multi-faceted campaign is to educate consumers on the benefits of milk and to raise milk consumption. The campaign was founded on a milk deprivation strategy and recognized that milk is not often a stand-alone beverage. Its consumption is permanently linked to a select number of meals and food occasions. And also, perhaps, the only time anybody cares passionately about milk is when they run out. The campaign was very successful in the USA. BRIEF OVERVIEW AND FACTS * According to the Exibit#1 from 1980 to 1993 annual milk consumption in California dropped from around 29 to 24 gallons of milk per person. * Milk industry spends less than 10 percent what beer spent on media. * The change in school district policy in 1982, which increases the options for children in lunch further reduce the milk consumption. * Two major reasons for declining in milk consumption are: the modern family size was shrinking and the number of working women had increased. * Hispanic population was increasing in USA (California in particular) and they drank significantly more whole milk than the rest of the population. MAJOR ISSUES AND PROBLEMS * Got milk? Campaign was a huge success in California resulted in quick increase in milk consumption but it was not equally successful nationally or internationally. National sales continue to decline for some time and then stables up to some extent but didn’t increased like in the California. * The milk market was declining market as compared to beverages market. Consumer study revealed that there are some reasons behind the continuous decline like proliferation of other beverages, lack of portability, lack of flavor variety, not thirst quenching, lack of consumer mind share and shared nature of consumption. * High price of milk in California during 1999 as compared to the rest of the country was another major issue as compared to its competitor beverages industry. Positioning milk as cool refreshing and energy boosting drink suffered due to its increasing prices also results in declining in sales. * Mind set of consumer. Although many people drink milk everyday, but still milk suffered a complete lack of consumer mind share. Milk has always been a somewhat forgettable beverage. * Media spending in the beverage categories approached $ 2 billion with half of the total accounted for beer and soft drinks but still Milk being a commodity suffered from lack of promotion as compared to the other beverages. Budget is also very low as compared to other similar category products. * Marketing expenditures are more or less concentrated on television advertising and billboards. Lack of BTL activities, experiential marketing and social event promotion were evident which can be one of the reasons of low recall and decline in consumption. * Considering the nature and storage limitation of milk the consumer attitude towards milk was wobbly and strong reasons to change the attitude were required. * Lack of support from the farmers and local milk processor results in small budget. Considering the size of the milk industry and high promotional cost running a successful nation wide campaign in small budget is rarely possible. Where Got Milk? Went wrong? * Hispanics were the major milk consumers in California; there population was increasing at a constant rate according to the US census. Initially when the ads were made it was found that running out of milk or rice in Hispanic family is not considered funny also the translation of got milk in Spanish is quite weird. * Got milk? took a step away from its deprivation formula in October 1997 and launched a new campaign of Drysville. But research revealed that Drysville campaign was unable to effect consumer’s immediate consumption or purchase decision. ANALYSIS OF PROMOTIONAL STRATEGY The ‘Got Milk? Promotional campaign has some objectives, Manning begin a grass root campaign keeping in mind the following objectives. * To change the public’s behavior about the consumption of milk and other milk products * To create the idea of ‘‘milk occasions’’ by associating the product with certain foods, recognizing that milk is not often a stand-alone beverage. * To control the decline in sales by persuading people to buy milk more often and in larger quantities. To achieve each of the objectives Manning carefully designed strategies, like changing behavior, in addition to attitudes, was done with carefully placed media. A consumption strategy focused on organizing the appropriate food with the time of day that a commercial was telecast (for example, a cereal commercial in the morning or late at night), because most milk drinking occurred at home. Beside the TVC, in 1998 CMPB launched a gravity tour. In this tour they travelled throughout the state high schools and featured top professionals and insisted on the importance of milk to young athletes and there bone density. In 2003 the CMPB took milks health message to a new level and developed the theme: strength comes from within†. They also signify and highlight the importance of research on milk benefits including how to increase bone mass in teens and adult and prevent them from osteoporosis. PROMOTIONAL STRATEGY UPSHOTS The Got Milk campaign was very successful and worked more than the expectations. Following are some of the upshots of the campaign. * The original objectives of the campaign were exceeded. * ‘Got Milk? ’’ had overtaken the ‘‘long-running ‘Does a Body Good’ campaign in top-of-mind awareness by mid-1994. ’ * The campaign objective to change behavior and increase milk consumption was also met. * Household penetration had increased from 70 percent in 1993 to 74 percent in 1995. * Results showed that, except for the first two months of the campaign, milk consumption in California increased over the previous year, while it declined nationally * Dairy Management, Inc. ’s decided to take the California ‘‘Got Milk? ’’ campaign nationwide in 1995 * The ‘‘Got Milk? ’’ campaign made its mark in advertising by collecting nearly every industry award * The CMPB reported that the campaign had a 97 percent awareness rate in California. HOW TO INCREASE AWARENESS AND DO BETTER IN FUTURE * As we can see in many of the commercials, individuals find themselves in an uncomfortable situation with a mouth full of dry or sticky food without a glass of milk. In print advertisements, celebrities are featured with the signature white mustache and got milk? in text. For an international advertisement we must create an appeal in the advertisement and ads should also involve a family environment or give a sense of oneness so that international user should associate themselves with advertisement according to their culture. * Number of collaboration with other brands should be increased to cover the issue of low budgets. Got Milk name has itself a huge equity, CMPB can effectively use it to increase the awareness. * Social media is another cheap source of creating awareness. CMPB can also use YouTube channels, face book page and twitter to increase the awareness about milk consumption and spread the benefits of milk usage. * To increase brand recall brand persona should be created and endorsement through celebrities can be useful in communicating the awareness in advertising. * As it can be seen the increase in price results in the decline of sales. Therefore, pricing should be competitive considering the other competing beverage industries. Also the flavored milk which is sold through vending machine must be priced bearing in mind the other beverages sell through vending machines. * Currently the BTL activities are on the lower side while experiential marketing was not used to create the awareness. Experiential activities at school and college levels to create awareness and product trial for new dairy product would be useful.

Technology - A Futuristic Prom :: Exploratory Essays Research Papers

A Futuristic Prom RING, RING! "Hello, this is Matty337." "Hey Matty337, it's Zinc451, what's up?" "Nothin' much, I am just enjoying my Saturday afternoon home alone." "Oh, I Just called to ask you a question." "What is it Zinc? Is something wrong?" "No, Matty, I was just wondering if... well I know it's kind of short notice, but I was wondering if... you would like to go to the Neptunian Starlight Prom with me." "Sure Zinc I'd love to go!" "Yeah, I'll pick you up at 7:30, O.K.?" "Ya, I'll see you at 7:30, bye!" "Bye, Matty!" Finally, he asked me. I've been waiting all my life for Zinc to ask me out on a date. After all, I've only had a crush on him since the year 2149. Just think, the most astronomical guy in school asked me to the Neptunian Starlight prom of the year 2153. It's going to be the best night of my life! Oh no, I totally spaced it out. The prom is tonight and I don't have a dress. The Mars Mall is too many miles for my spacecraft to fly this afternoon from my galaxy purple house on 95070 Jupiter Street. What will I do? Suddenly, it dawns on me; I can order a dress off of the Universal Wide Web and have it teleported to my own house! My teleporter is a very complex machine used to make one object disintegrate and appear somewhere else in perfect replica. This is a machine that works on 3-dimensional objects as opposed to 2-dimensional sheets of paper. It looks almost like a fax machine and scans the original object, breaks it up into billions of tiny atoms, scans it to a new location and rearranges it in its perfect form. I run down stairs as quick as possible, there is no time to waste. I open the office door and plop down in the chair in front of my new 2153 Model Astrocomputer. After turning on the super fast computer and atomic laser printer I begin to work. When the 3-D super pixel screen comes up I immediately click on the blue U for Universal Explorer. I plug in my Interstellar Satellite Modem. I go to the top of the screen where the word DESTINATION: jumps out at me. I suddenly get a rush of excitement all throughout my body. Finally I am going to get the perfect prom dress! I click on the destination box and begin to type- www. Technology - A Futuristic Prom :: Exploratory Essays Research Papers A Futuristic Prom RING, RING! "Hello, this is Matty337." "Hey Matty337, it's Zinc451, what's up?" "Nothin' much, I am just enjoying my Saturday afternoon home alone." "Oh, I Just called to ask you a question." "What is it Zinc? Is something wrong?" "No, Matty, I was just wondering if... well I know it's kind of short notice, but I was wondering if... you would like to go to the Neptunian Starlight Prom with me." "Sure Zinc I'd love to go!" "Yeah, I'll pick you up at 7:30, O.K.?" "Ya, I'll see you at 7:30, bye!" "Bye, Matty!" Finally, he asked me. I've been waiting all my life for Zinc to ask me out on a date. After all, I've only had a crush on him since the year 2149. Just think, the most astronomical guy in school asked me to the Neptunian Starlight prom of the year 2153. It's going to be the best night of my life! Oh no, I totally spaced it out. The prom is tonight and I don't have a dress. The Mars Mall is too many miles for my spacecraft to fly this afternoon from my galaxy purple house on 95070 Jupiter Street. What will I do? Suddenly, it dawns on me; I can order a dress off of the Universal Wide Web and have it teleported to my own house! My teleporter is a very complex machine used to make one object disintegrate and appear somewhere else in perfect replica. This is a machine that works on 3-dimensional objects as opposed to 2-dimensional sheets of paper. It looks almost like a fax machine and scans the original object, breaks it up into billions of tiny atoms, scans it to a new location and rearranges it in its perfect form. I run down stairs as quick as possible, there is no time to waste. I open the office door and plop down in the chair in front of my new 2153 Model Astrocomputer. After turning on the super fast computer and atomic laser printer I begin to work. When the 3-D super pixel screen comes up I immediately click on the blue U for Universal Explorer. I plug in my Interstellar Satellite Modem. I go to the top of the screen where the word DESTINATION: jumps out at me. I suddenly get a rush of excitement all throughout my body. Finally I am going to get the perfect prom dress! I click on the destination box and begin to type- www.